SUMMARY

The SEO Strategsit will be responsible for analyzing, reviewing, directing and making changes to client web sites so they maintain top positioning in the natural search results.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Understand the best practices and industry standards for search engine optimization.
• Research and identify appropriate keywords for SEO implementation
• Execute search engine campaigns through all phases of launch and maintenance; include creative development, tracking, reporting, analysis and optimization.
• Optimize all site components such as: copy, page title & descriptions, site architecture, creative, landing pages, etc.
• Actively test and implement new keywords and copy to maintain and increase positioning in natural search results.
• Implement inbound link building, social media strategies and landing pages.

QUALIFICATIONS & EXPERIENCE

• Associates or Bachelors Degree in Marketing or Web related curriculum
• Knowledge of HTML, CSS, and other common programming languages are necessary.
• 1-3 years of related experience ability and to demonstrate qualifications.
• Strong knowledge of SEO strategies and technologies and be familiar with Paid Search Engine Marketing. Yahoo! Ambassador or Adwords Qualified highly desired.
• Experience with Google Analytics.
• Ability to establish priorities, multi task and ability to work independently or as part of a team.
• Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on the analysis.
• Good project management abilities with capability to meet deadlines.

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